Dustin Alleman · Patrick's son
I do IT, networks and automation for a living. I am not a video guy and I am not going to pretend to be one. What I can do is set up the systems underneath what you already do, and show you how to run them yourself.
What you already built
Most shops post pictures of their stock. You spent years telling people what things are, what they are worth, and what to keep an eye out for. Collecting 101, the Q and A videos, the hot items to watch. That is why the numbers below look like this.
About 137,000 people follow a shop in a village of 1,600. One TikTok has 629,900 views.
That audience is not just people near Nashville. It is antique people all over the country who follow you because you tell them things nobody else bothers to explain.
The gap
Every one of those 137,000 people hits the same wall if they get curious. The only link on your profiles goes to the Weebly, and the Weebly has no stock, no prices, and no way to say "hold that for me."
So somebody watches a 629,000 view video, thinks "I want that," and there is nowhere to go. They forget by dinner.
You are already putting the same video on Facebook, Instagram and TikTok, and they all go out together. That habit is the hard part and you have it. YouTube is the one that gets missed.
| Channel | Size | Last post | What is happening |
|---|---|---|---|
| 66,000 | Today | Same video as the other two | |
| 17,500 | 4 hours ago | Same video, keeping pace | |
| TikTok | 13,500 | Hours ago | Same video, pulling the best numbers |
| YouTube | 40,600 | About 3 months ago | 576 videos, and it has gone quiet |
Forty thousand people are subscribed to a channel that has not had a video in three months, and the videos it is missing already exist. They went to the other three this week. Getting the same shorts onto YouTube is either a couple of extra taps or something that can run on its own, and either way it is a small job for a big channel.
Being straight with you
I would rather say this up front than have you find out later. I am a network and systems guy, ten years of it. I build the machinery. I do not make the content, and you would not want me to.
That side is yours and it should stay yours. It is working. Nobody can fake being the guy who knows what a flat iron is worth.
The actual work
Done already. Your hours, phone, booth pricing, reviews and 27 of your own photos. It knows if you are open right now and says so at the top.
66uniqueantiques.com is available for about ten dollars a year. That is the whole cost. You buy it so you own it, and I will point everything at it.
Ten or twenty things a week. Photo, one line, booth number, price, and your phone number to call and hold it. No shopping cart, because your stock is one of one and it sells off the floor anyway.
Posting an item takes about thirty seconds on your phone, standing in front of it. If it took longer it would never get used, so that is the whole design. Sold items stay up and go grey, because that is how people know things move.
You already put the same video on three of them. This makes it one action instead of three, adds YouTube to the list, and lets you queue things ahead instead of posting live. I run this exact tool for my own accounts.
Worth knowing up front: connecting to Facebook, Instagram, TikTok and YouTube properly means registering an app with each of them and waiting on their approval. That part is out of my hands and can take a couple of weeks. I do the paperwork and the chasing, and we only sit down together once the approvals land.
Short and practical, not a binder. Which of your formats belongs on which channel, how often, what time of day, and what to do with the ones that do well. Your recurring bits like the hot items to watch and Collecting 101 become slots you fill instead of things you think up on the spot.
Includes a one page card per format so anyone helping you knows what good looks like.
You are sitting on years of footage. I will not cut it for you, but I will show you the workflow to pull short clips out of it quickly, and set up the tools so it is a twenty minute job rather than an afternoon.
You or somebody in the shop does the cutting. I make the pipeline so it is not painful.
For a shop people drive to, the Google listing matters more than the website. Hours, photos, the top ten Michigan ranking, tap for directions. It is free to set up properly and it is probably the highest value hour on this whole page.
No surprises
The building I am doing anyway because I already started and I enjoyed it. The consulting is where I would actually charge, and I have tried to keep it sensible rather than agency money.
Built, hosted, handed over. Yours to keep either way. I will host it at no cost or hand you the files to take anywhere.
Everything end to end:
What goes where, how often, format cards for your recurring bits, and the recipe for reusing the back catalogue. Yours to keep and hand to anyone.
Text or call when something stops working, plus a check in every few months to see what needs adjusting. Optional, and honestly you may not need it.
Anything outside that is $95 an hour, and I will always tell you roughly how many hours before we start. No retainers, no contracts, no monthly bill you forget about.
Look at the website and tell me what is wrong with it. That is genuinely the only thing I need right now. It is already built, so there is nothing to commit to.
If you like it, the Google listing is next and that one is free. After that we can talk about whether the posting side is worth doing, and you will have seen me actually deliver twice before any money comes up. The posting setup is the slow one because the platforms take their time approving things, so it is worth starting early if you want it at all.
And if the answer is "thanks, not interested," that is completely fine. Dad still has his booth and I will still see you at the shop.